kroworks was contracted to create a series of posters and videos to promote participation in Weston Foods’ annual engagement surveys. To do this we created a series of videos and posters to be displayed in the Weston’s bakeries and plants across North America. In addition to the teasers, we created an explainer video using self-recorded cellphone video. Doing so allowed us to put together honest, diverse voices from across the continent and really bring home the importance of participating in the surveys.